Throw open the gates to the kingdom of content
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates first articulated the idea (and phrase) “content is king” 25 years ago in a blog…
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates first articulated the idea (and phrase) “content is king” 25 years ago in a blog…
Since it’s the holiday season, we are focusing this month’s blog post on a topic long associated with this time of year: the wish list. We’re not talking about the…
Anyone who has ever taken high school biology is familiar with the term taxonomy. It is the science of naming, describing and classifying organisms, and includes all plants, animals and…
In many organizations, even large global enterprises, the competitive intelligence (CI) function is staffed “lean”; in other words, it’s small. Some Northern Light clients have fewer than a dozen full-time…
The COVID-19 era has changed much about what we think of as “office” work – most notably where, when and how office workers work. Monday through Friday, urban office towers…
Using bread crumbs to mark an obscure trail has a storied history in, well, stories. You’ll recall Hansel and Gretel tried it – to little avail, as it turned out,…
“What’s in a name?” Juliet mused to Romeo centuries ago. While Shakespeare’s question is still profound, in the 21st century we’re far more likely to ask, “What’s attached to a…
It’s not easy being a subject matter expert (SME for short). And not only because it takes considerable time (likely many years) and effort to master a discipline, skill, or…
In a famous February 12, 2002, Pentagon news conference, Secretary of Defense Donald Rumsfeld explained in somewhat tortuous language the problems the U.S. faced in its search for weapons of mass destruction in…